"The challenges of a down economy will be faced by all labs, whether small, mid-sized, large, or an affiliate in a corporate structure. As a small to mid-sized regional laboratory, Dental Systems Group must balance the need to stay abreast of advances in technology with the high initial cost of obtaining that technology. Recognizing that our available capital to invest in technology is limited by our size, we have joined a think-tank of independently owned dental laboratories.
Our membership in the Barnes Group enhances our ability to provide our clients with broader choices in products and technology. With the myriad choices in CAD/CAM, zirconia and metal free systems marketed to dentists, no one lab could provide every option. Having a diverse mix in a group brings more flexibility to its members.
When in a tight economy, you need to increase your marketing budget. Group membership brings the opportunity and power of cooperative marketing. For example, members of our group have become very active in oral appliance therapy for the treatment of obstructive sleep apnea. On several occasions we have combined resources to provide and staff booths at several national dental meetings. Cooperative advertising in national trade publications is another avenue.
Getting “more bang for your buck” is vital. Whether you want to join an existing group such as the Barnes Group, or seek to form your own association, the cooperative efforts of a group can provide a decided advantage to your ability to compete."
Fred Bangs, Dental Systems Group
